Retour Labs
One r, and the same r turned 180°: a loop that comes back.
We build brands people come back to.
Full brand worlds for product brands: the meaning, the mark, the product, the cast, the campaign and the reels. Then the store and the email that bring the customer back.
7 brand worlds47 reel stylesShopify · KlaviyoConcept work labelled
01 · Work
Selected work
Swipe through. Tap any project for its full identity profile: mark, colour, world, motion, vision board.
01 / 01
02 · Reels
Every brand moves its own way
Each brand owns its reel styles. No two brands share one.
01 / 01
03 · Identities
Every logo has a reason
Tap “How it’s built” to see the construction behind each mark.
01 / 01
RETE
A vessel splitting at 30°, the net that keeps a fox warm.
SILA
Everything cut at 14°, the slice on the bottle top.
KALD
−40, the one temperature where °C and °F meet.
SÉRAC
A split block of glacier ice with a viper-yellow top.
VAERN
Danish for protection: three lines of North Sea rain.
SALTE
Salt grows as a cube, so the full stop became a grain.
04 · Build
Brand Identity Build™
Six stages, in order, for every brand. You see each one before the next starts.
01 / 01
Stage 0101 / 08
The idea
One meaning drives everything.
Stage 0202 / 08
Identity
Name, mark, colour, type.
Stage 0303 / 08
Product
The hero object, designed and locked.
Stage 03+04 / 08
Vision board
The rules before a single frame.
Stage 03+05 / 08
Sketch
Every part drawn, measured, annotated.
Stage 0406 / 08
Cast + mascot
Original faces and one creature.
Stage 0507 / 08
Worlds
Built sets, shot like a campaign.
Stage 0608 / 08
Rollout
Slides, site, app, reels, email.
05 · Packages
Pick where to start
Every project starts with one product photo and a short message.
01 / 01
Brand Identity Build™
The whole system, from meaning to reels.
- IdentityName, mark, colour, type
- Product + worldHero object, cast, sets
- Vision board + sketchBefore a single frame
- RolloutCarousel, site, reels
Make it unforgettable
Identity and imagery, shown in use.
- Naming + identityLogo, type, colour
- Product imageryStills + film
- ReelsSignature styles
Make it easy to buy
Shopify, built on a copy and checked first.
- Shopify sitesHome, product, cart
- Conversion + speedAudits, fixes
- CRM + toolsDashboards
Make them come back
Klaviyo flows and designed campaigns.
- Core flowsWelcome to win-back
- Weekly campaignsDesigned sends
- ReportingWhat email earns
06 · Instagram
On Instagram
Every brand world drops there first.
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07 · Start
Send one photo of your product.
Tell us what you sell and who it is for. We come back with a first direction for your brand world.